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CHAM
UI Design | UX Design | Collaborative Web Development
An e-commerce web experience for eponymous fashion brand CHAM to launch their colourful capsule collection. With 7 garments in 6 colours, CHAM allows you to shop the basics without being basic.
The "ADD TO BAG" button changes with colour selection
An intuitive e-commerce experience for users, allowing them to browse by garments or colours with ease. Users could quickly grasp the entirety of the capsule collection whilst searching for something in particular.
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